Peloton Mission

Founded in 2012, peloton mission statement is an at-home fitness company offering exercise bikes and treadmills with an interactive digital platform that streams live and on-demand workout classes led by professional instructors. The brand generates a mix of upfront and recurring revenue from the sale of its equipment, as well as subscription fees from users who access its online workout content and classes. Peloton also offers accessories and apparel. Peloton Mission Statement and Competitive Landscape The brand’s purpose is to connect the world through fitness, enabling individuals to be their best selves anywhere, anytime. Peloton believes that good health is the greatest wealth and gifts people more physical and mental power. In this article, we’ll explore the peloton vision and values, as well as look at the brand’s business model canvas framework, to identify the key strengths and weaknesses of its strategy. We’ll then review the company’s competitive landscape, including potential threats and barriers to growth.