Moonswatch Is Already a Hit With Gen Z Buyers
Moonswatch Is Already a Hit With Gen Z Buyers
The day after Omega Moonswatch landed, I got a text from an employee at StockX, the online marketplace that specializes in collectible sneakers and streetwear. He said the new $260 collaboration between Omega and Swatch was already a hit with their Gen Z audience. The watches were available to buy at 110 Swatch brand boutiques worldwide, and the stock was moving quickly.
The ‘Mission to __’ series fuses Swatch’s most innovative material, Bioceramic, with key design elements of the OMEGA Speedmaster Chronograph, the first watch to go into space. Each watch is named after a planet in our solar system and features the iconic ‘dot over ninety’ detail on the tachymetric scale and distinctive Speedmaster subdials. Like all watches in the collection, the hands and indexes are coated with Grade A Super-LumiNova to glow brightly in the dark.
Moonswatch: A Stylish Tribute to Space Exploration
When the two brands announced the MoonSwatch project last year, there was a lot of chatter amongst watch enthusiasts about whether it would cheapen the brand or not. Some believed it would, but others saw the initiative as an intelligent way to reach a younger clientele and get them to experience the Speedmaster’s aesthetics in a more affordable, wearable package.